Find the Right Keywords to Grow Traffic and Revenue
Doing SEO keyword audits and strategy is one of my favorite projects to work on. Choosing keywords with the right user intent is the foundation of good website visibility.
It’s all about finding the terms that the public uses when searching for your products and services.
The right keywords are necessary not only to attract traffic but to ensure it’s the right kind of traffic. In other words, for finding potential customers with specific needs for what you offer.
I’ve worked on sites with millions of existing keywords for smaller startups that had never even had proper terms on their homepage.
Effective keyword strategy is all about optimizing for topics, and not the lazy approach of just adding keywords from lists spit out by tools.
My approach is topic-driven, meaning I ensure pages fully address a given concept and then add the relevant keywords.
A keyword audit discovered the right keywords a business should target, and which pages they should live on. It also uncovers the untapped opportunities that are essential to growing traffic and revenue.
If you’re having difficulty finding the right keywords your site needs to get traffic and money, I can help.
SEO Keyword Audits
Here’s some of what I do when conducting SEO keyword audits:
An in-depth review of current keyword performance and research new ones to target.
Identify the terms people are using to find what you offer.
Locate any gaps between existing keyword-targeted content vs what’s needed for growth.
Find keywords to use that competitors are winning with.
Map all keywords to pages and buyer journey stages, including any needed new pages.
Check for keyword cannibalization, where multiple pages are competing for the same keywords, and determine which pages to consolidate.
Set up monitoring for rank tracking, progress, performance, and identifying opportunities.
Establish protocols for reviewing and updating pages with additional keyword opportunities.
I do this in context of broader – holistic – SEO.
Let me help your business
Let’s talk about how I can help uncover the right keywords for your site so you can attract people who want to buy.