Outsource Your Google Analytics & Tag Manager Needs
Organizations need analytics to measure their performance and success, but setting it up and using it correctly can take a lot of work and time.
Many businesses have Google Analytics and Tag Manager installed but don’t know how to use them properly or how to use them to their full potential.
As an experienced, certified Google Analytics consultant I can help you:
- Get the most important data out of the GA data firehose
- Define what to measure and learn how to measure it in the right way
- Get what you need out of Google Analytics and Tag Manager
- Measure your other marketing initiatives and tools
I will show you real business value from your analytics data, and build a custom measurement plan for your specific needs. You will learn what is working, what’s not working, and how well your paid campaigns are performing.
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What I Can Do For You
Google Analytics Installation, Migrations and Configurations
Full installation and configuration, set up of events, conversions, third-party integrations, audiences, proper traffic attribution, reporting, and more.
Custom Analytics & Measurement Strategies
Analytics can’t take a one-size-fits-all approach because every business is different. I’ll build a bespoke measurement strategy for your specific business needs, goals, and KPIs.
I learn about your business and to build holistic strategies, including:
- Your most profitable/important products/services
- Friction and drop-off points and pages
- The kinds of data you need
- The user and journey through your site
- Your micro and macro conversions
- Any other tracking tools that are used
- Other platforms that need to be measured
- Funnels and conversion paths
Google Analytics Ecommerce Setup
Track your sales, revenue, checkout and payment process, and more.
I offer ecommerce installation, Tag Manager setup, and third-party platform integration (Google Ads, Facebook, and more) for javascript-based sites, WordPress, and ecommerce platforms (WooCommerce, Shopify, Magento, Ecwid).
Event and Conversion Tracking
Nearly everything that happens on a site can be tracked, used as conversion, and reported on. I’ll set up events and conversions: forms, downloads, leads, call tracking, purchases, and more.
Google Analytics and Tag Manager Audits
I will audit your Google Analytics and Tag Manager to make sure they’re properly installed, configured, and integrated with third-party platforms and tools. I examine more than 120 areas and items to make sure you’re collecting reliable data.
GDPR Cookie Consent and Privacy Banners
With the GDPR, CCPA, and similar privacy laws – and their huge fines – having the right cookie permission settings is essential. Many sites have cookie banners misconfigured. This means data can leak through without users’ consent and put you at risk.
I can install your GDPR-compliant cookie consent banners so user data is only collected with permissions. Before starting, I will work with your legal team to determine your needs and build the right plan.
Google Analytics Reporting
Google Analytics 4 has powerful reporting capabilities, and when used with Tag Manager, it can collect tons of data from all kinds of platforms and tools. Knowing what data to pull, what report formats to use, and then building reports can take a lot of time and I can do this for you.
I can handle your monthly reporting needs, reporting setups, and integrated Google Looker Studio dashboards.
Troubleshooting
GA4 and GTM have so many moving parts and platform integrations that issues inevitably come up. Add to that the various types of websites and how they’re built, and these problems can mount and be frustrating to solve.
I will diagnose and troubleshoot issues you’re having: tags not firing, integrations not playing well with one another, and weird problems like all ecommerce data reporting except for revenue.