Full Service SEO Consulting
This is retained, ongoing monthly SEO consulting in the proper timeframe needed to achieve SEO results, and has a three-month minimum engagement.
I create a master SEO strategy and roadmap, and partner with an organization to guide these plans into implementation. This monthly engagement differs from hourly or project-based consulting and is more than a series of one-off fixes or projects.
I develop holistic SEO strategies and initiatives to meet the growth and revenue goals of an organization, by creating new initiatives and going beyond just fixing existing issues.
I also create processes and systems to educate and empower your internal teams so that SEO gets baked into the workflows of everything it touches, such as product, development, engineering, and content.
My Consulting Principles
- Strategic immersion to understand how the business works and the needs and goals of stakeholders.
- Developing guiding principles to match the “sweet spot” of specific SEO needs with those of the organization.
- Tying everything to real business value and revenue growth.
- Emphasizing user experience
- Focusing on what’s big enough to move the needle
What’s Included
- Minimum 1-hour weekly call or video meeting
- Customized reports
- Standard SEO work and deliverables, plus custom items based on your needs
Standard Deliverables
- A full technical audit with prioritized action items based on your specific needs and goals.
- A comprehensive SEO roadmap with prioritized action items.
- Keyword research and strategy
- A full content strategy audit to identify gaps, needs, and mapping to buyer journey funnel stages, including topic/cluster models.
- Set up SEO metrics, tools, tracking, and reporting.
- Example titles, meta descriptions, and on-page elements.
- Processes, Documentation, and resources: best-practice instructions and how-to’s, and checklists.
Note: This work can be modified or expanded upon depending on the specific website.
Additional SEO Services
- Crawling and indexation issues
- On-page optimization guidance
- Meta Data format writing and testing
- a/b testing
- Website architecture & navigation
- Content planning, recommendations for updating content pieces
- Pagespeed & Google Core Web Vitals optimization
- International SEO
- Page rendering issues, including javascript
- Google advice and answering questions about algorithm updates, announcements, and changes
- Competitive analysis
- Traffic analysis
- Conversion Rate Optimization (CRO)
A Note On What I Do
While I have extensive experience and expertise in SEO and content, including actually doing the work in many of the areas, I won’t be the one implementing it in most instances. This is the nature of SEO, where the complexity of websites and technology requires dedicated expertise. With the exception of very small websites, it is never the case for rare for the SEO provider to be given the “keys” to make changes on live websites.
Systems & Processes
- Writing specs and documentation for those implementing changes: developers, engineers, and product teams
- Examples and templates, such as examples of best formats for meta info or pages, but I don’t write each individual item.
- Content strategies: outlines, briefs, mapping proposed and existing content being reworked to purchase funnel stages and other content needs (eg How it Works, category, About Us pages)
- Processes, Documentation, and resources: best-practice instructions and how-to’s, checklists, best-practice documentation, resources
- Training, education, and guidance
Contact me to learn more!
Get in touch to discuss if I’d be a good fit to build out your SEO strategy and oversee its implementation.